Não é uma nenhuma novidade dizer que a moda sob medida (couture) tem estado cada vez mais mainstream no mercado.
Mainstream nada mais é do que uma moda ou estilo que se encaixam no gosto da maioria das pessoas; o famoso popular. Prova maior disso é a moda saída das passarelas que se desenvolveram e praticamente deixou de ser privilégio apenas da elite para se massificar entre a população geral.
Ao longo dos anos, novas e antigas marcas tem diversificado o mercado, fazendo com que a moda se tornasse cada vez mais popular a fim de atingir públicos maiores ao invés de concentrar-se apenas em nichos muito específicos.
Parece estranho dizer que o couture virou mainstream, mas foi-se o tempo em que desfiles de moda eram apenas voltados à elite. Agora podemos ver coleções fast-fashion criadas por estilistas das maiores marcas haute-couture do mundo, como por exemplo o trabalho de Karl Lagerfeld da Chanel para a Macy’s, que é uma das lojas de departamento mais populares dos E.U.A.
Imagem: Coleção de Karl Lagerfeld para a Macy’s
Novos designs e coleções acabam por diminuir o efeito de trickle down da moda, que nada mais é do que a moda vinda de cima ( das passarelas e elite) para o restante da população. O efeito agora é quase intanâneo! Desfiles acontecem, looks são desfilados e após alguns meses já estão sendo vendidos em lojas de departamento entre outras.
Isso seria bom ou ruim para o mercado? Na verdade seria ótimo, pois marcas ganham visibilidade, pessoas começam a se desfrutar da moda ainda mais e assim o mercado da moda continua a girar.
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